The Role of Analytics in Decision Making and Strategy

Competitive advantage 

• Pioneers of an impact-first research method that enables academics and practitioners to co-create solutions to business and societal challenges
• The research network has expertise in:
  • Consumer analytics methods
  • Conservation analytics methods
  • Designing dashboards for decision making

Impact 

• Improving organisational decision making and helping businesses develop well-aligned strategies.

Successful applications  

• Marketing campaign intelligence for a large retail company
• Implemented a wildlife conservation analytics system for a forest department in India

Capabilities and resources

• Interdisciplinary team from Information Systems, Computer Science and Marketing

Our partners  

• Berjaya Corporation Berhad