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Competitive advantage
- Pioneers of an impact-first research method that enables academics and practitioners to co-create solutions to business and societal challenges
- The research network has expertise in:
- Blockchain adoption
- Blockchain solution design
Impact
- Improving organisational decision making and helping businesses develop well-aligned strategies.
Successful applications
- Blockchain-based integrated rewards program for a large Chinese airlines group
Capabilities and resources
- Interdisciplinary team from Information Systems, Computer Science and Marketing
Our partners
- Berjaya Corporation Berhad